The Project

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‍In the Beauty sector, packaging is not just protection, but storytelling. The trend of “Beauty Ritual” requires multi-phase skincare courses enclosed in tidy and intuitive packages. For a leader in professional cosmetics, we have transformed this challenge into reality with the thermoformer VKF70.

The goal was ambitious: to manage both complex multi-step kits and single-dose refills in a single line, ensuring a “luxury” aesthetic and maximum protection of the active formulas. Thanks to the precision of the VKF70, the packaging is transformed into a real experiential display, where each vial, mask or capsule has its millimetrically shaped housing, completed by an automatic system for inserting information material.

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Results and Advantages

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• Experiential Packaging: creation of “ritual” kits that enhance the perceived value of the brand and the user experience.
• Vertical Production: possibility to produce both the outer package and the internal components (single-dose capsules) on the same line.
• Aesthetic Accuracy: impeccable thermoforming and clean cuts, essential requirements for the high-end cosmetics market.
• Automation and Integration: integrated spreadsheet system to reduce manual work and deliver a kit ready for distribution.
• Secure Logistics: cells designed to protect glass or polymer vials, ensuring integrity during transport.
• Line Flexibility: quick mold change to alternate production between complete kits and individual references

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